Sunday, July 13, 2014

Photo Call

Prize Picture

Contest looks for  snapshot to adorn chip bag

Released by Kylie Bartel, Jelly Mktng


C’s only locally produced potato chip brand is asking its customers to contribute a ‘hot shot’ to be featured on the packaging of their new Jalapeño flavor chips.


Along with bragging rights, the winner will receive $500, a GoPro HERO3+ Black Edition camera and - of course - free chips.


In keeping with its current family of packages featuring iconic BC locations, photos should capture a favourite summer activity: anything from hiking to surfing, swimming to cliff jumping. Up to three original,
high-resolution ‘hot shots’ should be uploaded to the company’s website by July 31, 2014.

A panel of judges will be looking for image quality, composition and how well the picture represents the Jalapeño flavour: exciting, daring and satisfying. 25 finalists will be selected to face off in a public vote and the entry with the most votes on August 31 wins. Which means all through August those finalists will be busy recruiting friends, family and possibly total strangers to vote for their photo.

“People love our packages because they represent everything they love about living here," says Hardbite President Kirk Homenick. “This seemed to be a natural way to let them participate and show us how they ‘live’ the brand. We’re really excited to see what they come up with.”

All entries must be original photos taken in BC featuring a person engaged in a summer, outdoor activity. Photos must be in digital format: high resolution or minimum 2500 pixels wide. They must also be in JPEG format.

Proud to have roots right here in BC, Hardbite is produced in Maple Ridge by a dedicated group of employees who carefully craft every bag of chips by hand with no artificial anything. No GMOs, gluten, trans fats or cholesterol.


Facebook: /Hardbite
Twitter: @Hardbite
Instagram: @HardbiteChips


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