Thursday, January 31, 2013
Sweet on Sweaters
Fortis and the Chilliwack BIA team up for 'Turn Down the Heat Week'
Released by Desmond Devnich, DBIA
ortisBC and the Business Improvement Areas of B.C. (BIABC) are teaming up for the first time to promote energy conservation during “Turn Down The Heat Week”, February 2 to 9.
Participating businesses in 19 Business Improvement Areas (BIAs) will turn down the heat at work and at home and wear sweaters to help promote energy conservation. This inaugural event is a collaboration between FortisBC and BIABC with the enthusiastic support of Business Improvement Associations from Vancouver Island, Metro Vancouver, and the Interior, including the Downtown Chilliwack BIA.
“FortisBC encourages a culture of energy efficiency and conservation in the workplace and in the home,” said Doug Stout, vice president of energy solutions and external relations at FortisBC. “We welcome supporting the Business Improvement Areas in this challenge and encourage our employees and customers to get involved.”
Local BIAs will also collect donations of sweaters and other warm clothing with a combined goal of 2,500 sweaters from participating BIA communities. For its part, FortisBC will be challenging its employees to collect donations of gently used or new sweaters for local organizations who will give the sweaters to those in need.
“The objective of “Turn Down the Heat Week” is to make everyone more aware of energy consumption – and what can be done to reduce it – while collecting sweaters for those in our communities who can really use them, said Kathy Funk, Executive Director of the Downtown Chilliwack BIA. “This is another example of downtowns and major commercial centers in the province reinforcing the sense of community between businesses and residents. We appreciate FortisBC supporting our desire to emphasize the importance of living our lives differently, as businesses and as community.”
Each business will be taking a slightly different approach to the challenge during “Turn Down the Heat Week”. Some will offer sales on sweaters or on hot drinks; some will hand out flyers about energy efficiency; and some will find creative ways to collect warm clothes for local charities. Each BIA will find a different local social service provider to accept the clothing donations during or at the end of the event. The Downtown Chilliwack BIA will be donating all warm clothing collected to Ruth & Naomi’s Mission. During this week as well, FortisBC will be encouraging customers to turn down the heat and put on a sweater. Customers will be asked to tweet FortisBC a photo of them in their cozy sweater for a chance to win a $200 gift card.
The mission of the Business Improvement Areas of British Columbia (BIABC)
is to demonstrate leadership that will champion strong, vibrant, and
successful downtowns, main streets, and commercial districts
throughout British Columbia. BIABC represents 55 BIAs and 60,000
businesses throughout B.C.
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