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  Thursday, Feb 1, 2018 

 

Business

Doggone Dining

Petcuran to offer new healthy small dog food

By Petcurean

 

Petcurean staff discuss the latest food and marketing plans.

 

o provide more options for the unique dietary needs of small breed dogs, Canadian pet food company Petcurean has launched two new kibble recipes for small adult dogs: NOW FRESH Grain-Free, Red Meat and Fish recipes for small breeds.

 

These new small breed kibbles are amongst the smallest in the market, featuring a unique clover shape that contributes to high palatability, easy chewing and effective digestion. They are also made with 100 percent fresh meat, 100 percent fresh Omega oils, and zero rendered ingredients.

In addition to providing new healthy food options to keep small breed dogs healthy, Petcurean is also responding to the growing number of Canadians adding small dogs to their families. In a 2017 survey of Canada's most popular breeds, the Canadian Kennel Club identified that two toy breeds – the Havanese and Poodle – were in the top five most popular breeds1. A separate Canada-wide survey conducted for the Canadian Animal Health Institute also determined that dog ownership is growing across the board, with the number of Canadians owning dogs rising from 6.4 million in 2014 to 7.0 million in 20162.

"As more and more Canadians welcome small breed dogs into their families, pet owners are calling for premium pet foods that reflect their own health trends," said Jenna Fortin, director of marketing at Petcurean. "We developed these two new recipes to meet pet parents' desire to nourish their companions with natural, high quality ingredients, while addressing the specific nutrition and dietary needs of small breed dogs."

The new NOW FRESH Small Breed, Grain-Free, Red Meat and Fish recipes for small breed adult dogs feature 100 percent fresh lamb and pork, or 100 percent fresh trout, salmon, and herring. Other recipe highlights include:

• Coconut oil, easily digested and absorbed to promote skin and coat health, weight loss, improve cracked paws, and to increase energy.

• Egg, an ideal protein because it's 100 percent digestible and has the ideal amino acid composition for dogs and cats.

• Parsley and peppermint, natural ingredients to promote fresh breath.

• Apples, high in vitamin C, fiber, and good for the digestive tract.

• Grain-free, gluten-free: zero grains, gluten, wheat, beef, chicken, corn, or soy.

• Zero rendered meats, by-products, added growth hormones, or artificial preservatives.

NOW FRESH Small Breed recipes are also formulated with ingredients that help support oral health and fresh breath, including sodium tripolyphosphate, which binds calcium to protect teeth from tartar formation, and parsley and peppermint, which are natural ingredients that contribute to fresh breath.

As with Petcurean's other NOW FRESH small breed recipes, the new red meat and fish recipes are great for rotational feeding – which helps keep small breeds, notoriously picky eaters, eager for mealtime. All formulas feature the same basic ingredients, so there is typically no transition period required. Another great way to pique a dog's palate and add moisture to their diet is to feed the small breed dry food in combination with Petcurean's NOW FRESH™ stew recipes for dogs, which launched in fall 2017. This also makes for a tasty (and healthy) treat!

Petcurean's new NOW FRESH Small Breed line is now available at pet specialty retailers nationwide for MSRP $35.99 - $37.99 for a 6-pound bag of the Red Meat recipe and MSRP $31.99 - $33.49 for a 6-pound bag of the Fish recipe. For more information about NOW FRESH Small Breed, please visit here.

 

About Petcurean
Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes; GO!, NOW FRESH, GATHER and SPIKE TREATS for dogs and cats (and cats and dogs). GO! provides solutions for your pet's unique dietary needs; NOW FRESH offers dry and wet pet food recipes with 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all-natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 25 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit www.petcurean.com to learn more. 


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