February 20, 2012
Taking the message of drunk
driving to Chilliwack school kids Feb 21-22
Submitted by T
Crawford MADD Canada/Voice file photo
Canada wants to get young people thinking about the human impact and
legal consequences of impaired driving with "Damages", its 2011-2012
School Assembly Program.
Damages will be presented on February 21st at Rosedale Middle
School at 9:00 am and Chilliwack Middle School at 1:00 pm and on Feb
22nd at Vedder Middle School at 8:40 am.
In the dramatic mini-movie, students
follow Jesse from his terrible decision to drive impaired through
the resulting horrific crash and into the criminal justice system
where he must face the consequences of his actions. Jesse's bright
future and plans for university are replaced with the possibility of
a prison term and a criminal record.
"The characters are fictional but the scenarios are all too real,"
said MADD Canada National President Denise Dubyk.
Drivers between the ages of 16 and 25 are significantly
over-represented in alcohol-related crash deaths. In 2006, that age
group accounted for 13.2% of the population but they made up 33.4%
of the total alcohol-related crash deaths. The combination of drugs
and driving is also a major concern; Canadian youth between the ages
of 14 and 25 have one of the highest rates of cannabis use in the
"With our school program, we want to get students thinking about
safe choices and how to protect themselves," Ms. Dubyk said. "We
want to reinforce the messages about never driving impaired, or
accepting a ride from someone who is impaired. We want them to
understand that it is never worth the risk."
Following the fictional story, students see video testimonials from
Kelly Brook, Kali O'Dell, Christie Ward and Noel Ward, all of whom
have lost loved ones in impaired driving crashes.
The School Assembly Program has been a cornerstone of MADD Canada's
youth services since 1994. By presenting students with solid
information and best practices to help them understand the issue of
alcohol and/or drug impaired driving, MADD Canada hopes to enlist
all young people in the effort to end impaired driving.
more information online visit:
www.madd.ca call Deb at 1-800-665-6233 ext 240 or send an e-mail
Support MADD Canada. Text MADD to 45678 to donate $5 or donate
© Copyright (c) 2012 The Valley Voice