Sunday February 27, 2011

BC Gov't News

Time To Think Dry Grad

BC Liquor Stores begin annual Support Dry Grad fundraising campaign

Submitted by BC Gov't


C Liquor Stores customers will be able to support dry grad celebrations in their communities by donating $1.00 or more at their local outlets until March 31. Donations will be distributed to high schools planning alcohol-free graduation celebrations.

This year, 55 school districts are participating in the campaign. The contributions by liquor store customers are added to funds raised by parents, students and teachers, who work all year to raise funds for dry graduation activities.

Last year, BC Liquor Stores customers across the province donated a total of $548,157 in support of dry graduation events.

The annual Support Dry Grad campaign is part of BC Liquor Stores’ corporate social responsibility program. This program promotes the responsible use of beverage alcohol – a program that includes the prevention of underage drinking and promotion of zero consumption for minors. Chocolates are given to customers in recognition of their donation to the Support Dry Grad campaign.

Now in its 11th year, BC Liquor Stores’ award-winning Support Dry Grad campaign has raised over $3.4 million toward alcohol-free graduation events.

The $4,000 BCAA Dry Grad Video Challenge over. It is an annual opportunity for B.C. and Yukon students in Grade 12 to create their own video message that speaks to their peers about the dangers of driving under the influence of alcohol or drugs and inspires others to make responsible decisions regarding impaired driving. They’ll submit that video for a chance to win up to $4,000 for their high school’s dry grad celebration.

Watch for information about the 2011/2012 Dry Grad Video Challenge in late summer/early fall 2011 here.


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