Monday, August 27, 2012


On the Road

Back to School Time

Sobering stats behind BCAA sign campaign

Released by BCAA TSF


his back-to-school season, the British Columbia Automobile Association (BCAA) reminds drivers to pay close attention to their surroundings when driving through areas where kids are likely to be present. BCAA has also produced "Slow Down, Kids Playing" signs to help make roads safer for children across the province.


According to the BC Coroners Service, over 2,400 child pedestrians are seriously injured and approximately 30 are killed each year in Canada. Most of these injuries occur in September and October, followed by May and June. Kids between 5 and 14 are at the greatest risk for pedestrian-related injuries and fatalities.


"School zones are often extremely congested, with parents dropping off and picking up their children," says Alex Carr, BCAA's senior manager of Member Advocacy. "The 'Slow Down, Kids Playing' signs are a way of reminding drivers to expect the unexpected and be extra careful near schools and residential areas."


The BCAA Road Safety Foundation has identified two key areas of risk for child pedestrians: driver behavior - such as speeding, making U-turns, stopping in no-stopping zones, and backing up into crosswalks - and pedestrian distraction.


A study conducted by the University of Alabama at Birmingham reports that children who talk on cell phones while crossing the street are up to one-third more likely to be hit or nearly hit by a car. Research from the Public Health Agency of Canada also indicates that up to 10 per cent of injuries to pedestrians under the age of 24 were the result of them running into the street without looking - for example, because they were running after a ball.


The Foundation offers a few tips to help keep children safe on the road this school year.


Tips for drivers:


Slow down and watch out for kids - in or near school and residential areas, intersections and crosswalks, and be prepared to stop.  Look for clues such as "Slow Down, Kids Playing" signs, School Zone signs, BCAA School Safety patrollers, bicycles, and playgrounds.


Expect the unexpected - such as kids darting out from between parked cars. Always check for pedestrians when you're backing up, and be aware that kids could be present on any side of the vehicle.


Let kids out on the side of the car closest to the sidewalk - when dropping them off at school.


Follow the rules of the road - yield to pedestrians and do not make U-turns, roll through stop signs or stop in no-stopping zones.


Do not pass school buses when their red lights are flashing - as this means that children are loading and unloading.


Use extra caution in adverse weather conditions.


Tips for parents/guardians and kids:


Teach your kids to find a safe place to cross the road - such as patrolled or marked crosswalks. Make sure they look both ways and make eye contact with drivers before they cross the street.


Make it a rule for kids to stay off their cell phones or electronic devices while crossing the street - make sure they focus on the road and surrounding environment.


Plan a safe route - walk on the sidewalk and consider having your child walk with a friend or parent - or join a walking school bus.


Teach your kids to look out for parked cars - as cars may pull out or start moving when they don't expect it.


Make sure your kids wear bright or reflective clothing - so they can be seen in the dark or in poor weather. If they ride a bike, make sure they always wear a helmet and clothing with reflective strips. Equip their bike with lights, reflectors and a bell.


The "Slow Down, Kids Playing" signs are free of charge for BCAA Members and only $5 for other B.C. residents. The signs are available at all BCAA Service Centres. Visit for a list of locations.


Most school zone speed limits are 30 km/h and are in effect weekdays between 8 a.m. and 5 p.m.



About BCAA

BCAA is one of the most trusted organizations in British Columbia, serving one-in-four B.C. households. With over 790,000 Members, BCAA provides an array of award-winning home, auto and travel insurance products and services, and roadside assistance. Members can also benefit from CAA Dollar rewards, savings on BCAA insurance products and exclusive offers at Show Your Card & Save locations throughout the province. BCAA has a proud history of serving British Columbians for over 105 years, over $400 million in annual sales, 27 locations and over 800 employees. And, BCAA has been named one the 50 Best Employers in Canada by international human resource consultants Aon Hewitt five times in the past six years. To learn more about the benefits of BCAA Membership, visit



About BCAA Road Safety Foundation

The BCAA Road Safety Foundation is a non-profit registered charity working with families, communities and business partners to reduce the number and severity of traffic crashes and injuries in B.C. For more information visit or call 604-298-5107.



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