Tuesday, April 16, 2013


Local News

Sporting Tourism

Business manager Colthorp to help breathe new life into Heritage Park

Released by Brian Coombes, Tourism Chilliwack



ourism Chilliwack is pleased to announce Allison Colthorp as their Business Development Manager.  This new position started April 2nd and will focus on Tourism Chilliwack’s two additional priorities: Sport Tourism and event sales for Chilliwack Heritage Park.

“As a resident of Chilliwack, I am honoured to be working for our tourism partners including our local sport groups in finding the right show, tournament or meeting event for our community”, said Allison Colthorp.

Allison Colthorp has an extensive background in destination and sport tourism marketing both at the local, regional, provincial and international level. Over the past 15 years, she has worked for Vancouver, Coast & Mountains Tourism Region as their Media Relations Manager to their Director of Operations followed by five years at Tourism Abbotsford as their Marketing Director where her most recent accolades include hosting the Pre-Olympic training camps for the Russian Figure Skating Team and the Japanese Short-Track Speed Skating team.

Mrs. Colthorp will be spending the next few months meeting with key stakeholders to develop a Sport Tourism Strategy for the City. “The purpose of the plan is to clearly identify the right events that fit our community’s facilities and resources” says Mrs. Colthorp. She will also be meeting with prospective clients for Chilliwack Heritage Park.

“We are delighted to add Allison to our great staff team at Tourism Chilliwack” said Brian Coombes, Executive Director of Tourism Chilliwack.  “We have worked closely with her on many regional projects and believe her skill set will be a great asset to our community.”


Spending associated with the Canadian sport tourism industry reached $3.6 billion in 2010, an increase of 8.8% from 2008, based on Statistics Canada (2010) data commissioned by the Canadian Sport Tourism Alliance. Sport tourism is recognized as a stabilizing force within the $78 billion Canadian tourism industry, especially during times of volatility within the industry.

Led by a private sector Board of Directors, Tourism Chilliwack was incorporated in December 2006 with the City of Chilliwack the sole shareholder.  Tourism Chilliwack was originally established in 1998 as a subsidiary of the Chilliwack Economic Partners Corporation (CEPCO).  The organization was created to forge a partnership between the City of Chilliwack and the tourism industry, to promote growth and diversification and to increase the economic impact of tourism.  Tourism Chilliwack is a non-traditional Destination Marketing Organization (DMO), which has a business function but also conforms to governance policies and undertakes strategic planning.  In January 2012, Tourism Chilliwack was awarded the management agreement for Chilliwack Heritage Park.


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