Feature Story                                                                                                Sunday, March 23, 2014


Three Generations of Sales

Home Hardware opens new store in Chilliwack

Story and photos by Brunella Battista, dB digital TV


Bruno Gagnon, Sardis Senior Secondary Drumline bandleader (L) and Jeff Fortin exchange handshakes last week at the store opening. Below, long-time employees, Allen and Norm, enjoy their new store.


ne of the defining things in a community is the history of families that have grown and thrived together with the city itself.


In synergy with the place, these families shape and support the city through their hard work, their efforts to service the community and the intrinsic value that their long-standing lineage brings to the place itself.


Their appreciation of the location, when many other leave for bigger more developed, urban cities, their trust in the local economy and people, from staff to customers, prove invaluable to the growth of towns and rural areas into booming real estate hubs.


Two families that have shaped Chilliwack since the late 20s, came together last week for a grand opening that was both glamorous and intimate, sweet and exciting: Fortin's Home Hardware & Supply VIP Grand Opening of their newly expanded location on Airport Road last Thursday.


Attended by politicians, factory reps, residents and people of all ages and from all walks of life, the ribbon cutting event was enhanced by the presence of Jeff Fortin and his wife as well as the Sardis Secondary School Drum Band.


The event, taking place outside and inside the renovated facilities, saw the audience transported beat by beat into the future by the up and coming drum line and then flung back into its glorious past through the screening of a family history presentation.


Jeff Fortin was kind and gracious introducing the Logan’s family, owners of the previous Davies & Logan store that merged the eastern operation with Home Hardware in 1981. Mr. Logan worked at and lived behind the hardware store till the ripe age of 87. To continue the tradition of friends and family in the business, Jeff Fortin proudly wore a red jacket given to him by another Home Hardware owner and friend.

At his side, and organizing the fun-filled evening, his niece Jenna skillfully moved things along.

The event was so well attended by friends, business partners and long time customers that festivities and specials continued throughout the weekend.

Fortin’s has been serving the community of Chilliwack since 1946. It began as a small machine shop that doubled in size by 1992 and was originally founded by Laurence Fortin and Charles Fortin, Jeff’s father and grandfather. The Fortin’s Team is now 60 strong and a true family business with 3 generations working at the store together. The NEW expanded Fortin’s on Airport Road features Home Hardware, state of the art Machine Shop, Industrial and Agricultural supply and more.

Fortin’s continues to focus on integrity, reliability, customer service and expertise. Bringing together the long-standing trustworthy community relationship with new technology and ongoing growth in the industry, they continue to provide the best possible experience for each and every customer.


About db Digital TV

Brunella Battista is an Italian landed immigrant in Canada that has enthusiastically made the very best of what this beautiful country has to offer. She opened dB digital TV in 2000 with David H. Lyle, through the S.U.C.C.E.S.S. Youth Entrepreneurial Program.

Since then, dB digital TV's videos have screened at the Vancouver Art Gallery, the World Peace Forum for the United Nations and to the Chinese Olympic Team. Brunella has worked on shows broadcast on Channel M, CBC and Bravo!  and is a long time ACTRA member. She was "Dumpty" in the Gemini Award winning Canadian  "Polka Dot Shorts" series produced by TVOntario and released in 33 countries, as well as "Rosa Brusco" in the feature film "Almost America" which  screened at Cannes, on Italian National TV and on the Movie Channel. She is also a coach, teacher and mentor and has been an instructor (of Film, Acting and Stop Motion) at Douglas College, The French International School of Vancouver and now at the Chilliwack Cultural Centre.

One of her videos, aptly named “We are waiting for You!” where she was Director of Photography, Camera Operator, Editor, Producer and Co-creator, gained 1500 hits on the YouTube channel of the Tourism Vancouver in just one week. The video, commissioned by BC Les Clefs d’Or, prescreened at the Shangri La Hotel, premiered to attending Ministers, Ambassadors and the most important people in the tourism industry during the annual Les Clefs d’Or Gala at the Vancouver Art Gallery. You can watch the video here before it goes on at YVR, Air Canada, Rocky Mountaineer and other screens near you.

She recently returned from Europe where she filmed “Sustainable Itineraries” -videos and web series- in Brighton, Rome and Naples.

Brunella is also a fervent conservationist and is Secretary and a director for the Canadian Marine Environment Protection Society www.cmeps.webs.com

You can watch her videos produced for CMEPS on www.youtube.com/dbdigitaltv (“Whalefest” and “Oceanic Nurseries”).

You can follow her on twitter @dbdigitaltv; like her and her company on Facebook (brunellabat and dBdigitalTV) and watch her bilingual raw food show “Gusto Crudo”, her sustainable gardening show “GR-Own” or her award winning short comedy “The food and I” on www.youtube.com/dbdigitaltv

For more information, visit www.dbdigitaltv.com



© Copyright (c) 2009-2014 The Valley Voice