Feature Story Wednesday, June 28, 2017
Airing on the Side of Illness
Airing on the Side of Illness: BCAB declare over $1 million of donated air time in 2017 at annual Humanitarian Awards
Submitted/handout photo/website images
Local Chilliwack businessman, manager of 89.5 The Drive radio station and BCAB pesident, Kevin Gemmell, presents their Humanitarian Award to Gail Attara and Paul Evered of the GI Society during the association's 70th Annual Conference in Osoyos, BC.
ritish Columbians will soon be invited to get Good Advice about their gut at Badgut.org, thanks to a generous airtime donation by the province’s broadcasters.
The British Columbia Association of Broadcasters (BCAB) announced its members have chosen the GI (Gastrointestinal) Society and its associated registered charity, the Canadian Society of Intestinal Research, as this year’s Humanitarian Award recipient.
"The Humanitarian Award is an opportunity for non -profit organizations to gain significant exposure for the important work they do at no cost to them for the airtime," says BCAB president Kevin Gemmell. "The GI Society will allow broadcasters to educate the public about the problems associated with intestinal, digestive, and liver disorders. Our association sees an opportunity to bring to the forefront issues that affect a large populace of British Columbians."
many as 60% of British Columbians live with gastrointestinal and
liver conditions. As the Canadian leader in providing trusted,
evidence-based information on all areas of the gastrointestinal
tract, the GI Society is committed to improving the lives of people
with GI and liver conditions, supporting research, advocating for
appropriate patient access to health care, and promoting
gastrointestinal and liver health.
“The media exposure the Award offers will
strengthen our distribution network and allow us to help more
individuals than ever before. Talking about digestive diseases and
disorders is often embarrassing or taboo, which can make it
difficult for patients to ask for help, or for those without the
illnesses to understand. Many of those living with these conditions
struggle in silence,” she said.
“We greatly appreciate the British Columbia
Association of Broadcasters for giving us this opportunity, and we
are certain that this campaign will allow us to start new
conversations with British Columbians about their gastrointestinal
and liver health.”
"The value of the airtime donated by BCAB member stations is in excess of $1 million over the course of the 12 months – July 2017 to June 2018.
“Every member station of the BCAB is asked to run
the prepared PSA campaign a minimum of 10 times per week. Many
stations offer well over the weekly amount over the course of the
52-week campaign,” said Gemmel.
This year’s campaign will begin in July and
continue running on member stations throughout the province for one
For more information and to make a nomination, visit www.bcab.ca/awards/humanitarian.