Thursday June 9, 2016
"Brand" New Harrison
Resort image makeover unveiling June 17
Summer Dhillon, Slap Communications
ollowing research and creative development, the new brand embodies the essence of Harrison Hot Springs, pivoting on relaxation and connecting with nature with ‘hike, bike, paddle’ excursions.
The tagline, #justuptheroad,
reminds audiences that Harrison Hot Springs is a close staycation,
surrounded by mountain and lake. Key stakeholders were invited to review
Tourism Harrison’s brand health, image and positioning, which included
assessing the motivations behind Harrison Hot Springs’ tourist market, and
ensuring the brand represented the emotional values associated with the
to see the creative journey come to fruition,” says Robert Reyerse,
Executive Director of Tourism Harrison. “The changes better reflect Harrison
Hot Springs’ identity while also bringing our tag line ‘find nature…just up
the road’ to life.” The new brand and logo will be officially launched on
June 17th to coincide with the ‘ribbon-cutting’ ceremony at the Harrison Hot
Springs esplanade starting at 10:00 am.”
The Village of Harrison Hot Springs has experienced a metamorphosis, during the last several years, with a wide variety of initiatives including a new esplanade, improvements at the Harrison Lake beaches, at Harrison Lake Plaza and at the ‘entrance Sasquatch’, which has become a memorable icon for tourists, the construction of a fish-friendly flood pump for the Miami River, new expanded beach playground and the development of the East Sector forest as a regional recreational site.
Located in the Fraser Valley, the Village of
Harrison Hot Springs (HHS) is blessed with natural hot springs, a beautiful
glacier-fed lake, mountain vistas and rejuvenating fresh air.
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