for snapshot to adorn chip bag
Released by Kylie Bartel, Jelly Mktng
only locally produced potato chip brand is asking its customers to
contribute a ‘hot shot’ to be featured on the packaging of their new
Jalapeño flavor chips.
Along with bragging rights, the winner will receive $500, a GoPro HERO3+
Black Edition camera and - of course - free chips.
In keeping with its current family of packages featuring iconic BC
locations, photos should capture a favourite summer activity: anything from
hiking to surfing, swimming to cliff jumping. Up to three original,
high-resolution ‘hot shots’ should be uploaded to the company’s website by
July 31, 2014.
A panel of judges will be looking for image quality, composition and how
well the picture represents the Jalapeño flavour: exciting, daring and
satisfying. 25 finalists will be selected to face off in a public vote and
the entry with the most votes on August 31 wins. Which means all through
August those finalists will be busy recruiting friends, family and possibly
total strangers to vote for their photo.
“People love our packages because they represent everything they love about
living here," says Hardbite President Kirk Homenick. “This seemed to be a
natural way to let them participate and show us how they ‘live’ the brand.
We’re really excited to see what they come up with.”
All entries must be original photos taken in BC featuring a person engaged
in a summer, outdoor activity. Photos must be in digital format: high
resolution or minimum 2500 pixels wide. They must also be in JPEG format.
Proud to have roots right here in BC, Hardbite is produced in Maple Ridge by
a dedicated group of employees who carefully craft every bag of chips by
hand with no artificial anything. No GMOs, gluten, trans fats or
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