Friday, Jan 8, 2015


Leap Year of Love

Host a party on National Cupcake Day Feb 29, register by Jan 31

Tricia Leslie, SPCA Vancouver



id you know that simply by baking cupcakes you can help animals in need? Bakers across the country are pulling out their aprons and dusting off their cupcake tins in preparation for Canada’s fourth annual National Cupcake Day for SPCAs and Humane Societies on Feb. 29, a day when indulging your sweet tooth is entirely guilt-free.


Participants who register before Jan. 31 and raise $50 will be automatically entered to
win a KitchenAid Stand Mixer, the perfect kitchen appliance for whipping up cupcake batter
or scrumptious frosting.

“What I love about Cupcake Day is that it’s so easy to get involved,” says National
Cupcake Day spokesperson and self-proclaimed bungling baker, Kristina Matisic. “Cupcakes
are pretty simple to bake. Trust me, if I can pull it off, anyone can.”

Proceeds from the event go to SPCAs and humane societies across the country, helping to
support animals big and small who are in need of help. The BC SPCA will use these funds to
find homes for surrendered, neglected or abused animals, and provide emergency care to
sick or injured animals.

“If you’re not a pro baker, don’t let that stop you,” says Matisic. “I’ve been known to
pull out a box of mix now and again. After all, it’s not about the cupcakes themselves,
it’s about making a difference.”

As a Cupcake Day host, you will be part of an exceptional group of supporters who
understand the importance of animals in our lives. Here’s how to get involved:

1.Register for free at and select your charity of choice.
2.Register before Jan. 31 and raise $50 and be entered to win a KitchenAid Stand Mixer.
3.Plan your National Cupcake Day™ party for home, work, school or wherever you think
people would love to eat your cupcakes.
4.Promote your Cupcake Day party by personalizing your online bakery and sharing your
website link via email and social media.
5.Encourage your co-workers, friends and family to support you and the animals by donating
6.Bake (or buy!) and decorate your cupcakes or pupcakes (for your canine friends).
7.Serve your delicious cupcakes in exchange for donations at your National Cupcake Day
party. National Cupcake Day is Feb. 29 but you can hold your party any day in January or
8.Send in your donations.
9.Celebrate your success. The funds you raised will change the lives of animals!

“Last year in B.C. we raised nearly $150,000 and this year our goal is to top that,” says
BC SPCA CEO Craig Daniell. “It’s so wonderful to see this initiative grow each year, with
so many British Columbians committing to ‘bake a difference’ for animals in need.”

Special thanks to gold sponsor Pets Plus Us and silver sponsors Agency 59, BMO and Hill’s® Science Diet®.

To register or for more information, visit

For more information: Kristina Matisic, National Cupcake Day™ spokesperson, 604-732-7771 or BC SPCA general manager of community relations Lorie Chortyk, 604-647-1316.

The BC SPCA is a non-profit organization funded primarily by public donations. Our mission is to prevent cruelty and to promote the welfare of animals through a wide range of
services, including cruelty investigations, emergency rescue and treatment, sheltering and
adoption of homeless and abused animals, humane education, advocacy, farm animal welfare, spay/neuter programs, and wildlife rescue and rehabilitation.



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