Thursday, February 5, 2015


A Million Acts of Kindness

Caring for the province's most vulnerable animals with "felfies"

By Tricia Leslie, SPCA Vancouver


ill you help fight cruelty with kindness? This year, the BC SPCA is celebrating 120 years of serving and protecting B.C.’s most vulnerable animals.


To mark this special anniversary the non-profit society today launched a year-long campaign, entitled Million Acts of Kindness, which invites all animal lovers to join together to carry out a million acts of kindness for companion, farm and wild animals in 2015.


“The purpose of the campaign is to celebrate the amazing work that is already being done to create more humane communities throughout B.C. and to encourage animal lovers in the province to help save even more animal lives,” says Lorie Chortyk, general manager of community relations for the BC SPCA. Each week throughout 2015, the website will feature a new act of kindness for animals - participants can choose to do one act or challenge themselves to do more.


“Every act makes an incredible difference for the animals,” says Chortyk. “Our goal is to inspire as many ‘kindness ambassadors’ as possible to help us reach one million acts.”


BC SPCA provincial office and Vancouver shelter staff, volunteers, family members, friends and animal ambassadors gather to show their support for the Million Acts of Kindness initiative, which launches today. Above, BC SPCA CEO Craig Daniell demonstrates how to take a ‘felfie’ – a selfie with a furry friend – for posting and sharing with all of your social media networks to help spread the work about MAK.

She notes that the weekly challenges will be something that everyone can easily do, regardless of age or whether or not they currently have a pet. Examples of the acts of kindness range from switching to cage-free eggs or sharing a shelter animal’s profile with friends to emailing local MLAs to encourage their support for animal issues. The acts will be tallied and updated monthly on the website and will include acts of kindness for abused, injured, neglected and homeless animals carried out by the BC SPCA.

“The BC SPCA was created in 1895 by a small group of caring individuals who had the courage to take a stand against animal cruelty and abuse. Today the BC SPCA is one of the largest animal welfare organizations of its kind in North America,” says Chortyk. “What better way to celebrate the vision of our founders than to carry on their legacy of compassion with this campaign?”

Sign up now at and share the link with your family and friends. If one kind act can change the life of an animal forever, imagine what a million acts will do!

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