Thursday, February 5, 2015
A Million Acts of Kindness
Caring for the province's most vulnerable animals with "felfies"
By Tricia Leslie, SPCA Vancouver
ill you help fight cruelty with kindness? This year, the BC SPCA is celebrating 120 years of serving and protecting B.C.’s most vulnerable animals.
To mark this special anniversary the non-profit society today launched a year-long campaign, entitled Million Acts of Kindness, which invites all animal lovers to join together to carry out a million acts of kindness for companion, farm and wild animals in 2015.
“The purpose of the campaign is to celebrate the amazing work that is already being done to create more humane communities throughout B.C. and to encourage animal lovers in the province to help save even more animal lives,” says Lorie Chortyk, general manager of community relations for the BC SPCA. Each week throughout 2015, the www.millionacts.ca website will feature a new act of kindness for animals - participants can choose to do one act or challenge themselves to do more.
“Every act makes an incredible difference for the animals,” says Chortyk. “Our goal is to inspire as many ‘kindness ambassadors’ as possible to help us reach one million acts.”
BC SPCA provincial office and Vancouver shelter staff, volunteers, family members, friends and animal ambassadors gather to show their support for the Million Acts of Kindness initiative, which launches today. Above, BC SPCA CEO Craig Daniell demonstrates how to take a ‘felfie’ – a selfie with a furry friend – for posting and sharing with all of your social media networks to help spread the work about MAK.
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