Thursday, February 20, 2014

BIA News

The Tradition of Fun Continues

PITP scaled back from eight Fridays to four

Released by Kyle Williams, BIA/Voice file photo

 

Party in the Park fans kick back at Central Community Park in July 2011.

 

he Downtown Chilliwack Business Improvement Association (BIA) is pleased to announce the schedule for the 2014 Party in the Park. 

 

This summer’s format will see the popular community event held on four dates; July 11 and 18, and August 15 and 22. The Party will once again be held at Chilliwack Central Community Park, and in the streets of downtown Chilliwack.

Party in the Park is celebrating its eighth season, and the BIA has taken measures to ensure that the popular family event will have another strong year. Traditionally, Party in the Park has been scheduled to run on eight consecutive Friday nights, drawing many visitors into the downtown area. Each year, however, the event faced challenges in maintaining the support and effort required to run on so many consecutive nights. 

“Many volunteers, merchants, sponsors and organizing partners have had difficulty committing to the full summer.” explains new BIA Executive Director Kyle Williams. "Conflicting dates with the Chilliwack Fair, struggles on the BC Day long weekend, and general summer vacations made the eight week schedule difficult to maintain.” 

The four-night schedule for 2014 ensures that the BIA, its partners and sponsors, and others involved in coordinating this event, can put on the best Party possible. Careful consideration has been taken to prevent diluting the quality people have come to expect, or running on dates that have traditionally had lower commitment or visitor turnout. 

While details of the event are still coming together, organizers are doing their best to give loyal visitors what they want. The BIA was able to collect suggestions via surveys conducted at the 2013 Party, and have used that information to make small adjustments for this summer. 

There will be a renewed focus on showcasing local artists on the entertainment stage, even if it may not necessarily be exclusive to Chilliwack bands. There will be more activities for kids, a rejuvenated marketplace, and greater support from local shops. 

“Some people want the event to be smaller and more intimate, while some want us to make it bigger with more activities. Many want local talent, but others have asked us to bring in larger headline acts. We love that there is so much passion for the event in Chilliwack, and we just need to find a way to balance all the great ideas and suggestions that have been collected. It is going to be fun!” concludes Williams.

Vendor applications and information for volunteer and entertainment opportunities will be available at www.downtownchilliwack.com in upcoming weeks.

For more information contact the BIA at (604)792-4576 or email here.

 

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