six years of working together on a sustainable seafood program,
SeaChoice announced today, with regret, the end of its sustainable
seafood partnership with Overwaitea Food Group (OFG).
SeaChoice chose not to continue its
partnership with OFG because certain terms and objectives of their
sustainable seafood program with OFG were no longer being realized.
This is the first SeaChoice/retailer partnership to be terminated.
OFG was the first major Canadian retailer to develop a sustainable
seafood policy and publicly profile sustainable seafood with
SeaChoice in its stores in 2009.
SeaChoice promotes sustainable seafood
programs based on the Conservation
Alliance for Seafood Solution's Common
Vision, which outline six key steps for retailers to take in
operating a sustainable seafood program. These include making a
public commitment, collecting data, buying environmentally
responsible seafood, being transparent, educating staff and
consumers, and supporting reform of unsustainable fisheries.
SeaChoice believes that making measurable
progress toward these six steps is paramount for retailers in the
effort to reduce, and eventually eliminate, the risk of seafood
mislabelling or seafood from illegal and unregulated sources
entering the Canadian marketplace.
Working with businesses is a primary
objective of SeaChoice's work, which has catalyzed solutions to some
of Canada's biggest
sustainable seafood challenges. SeaChoice will continue to support
its other retailer partners, including Buy Low Foods, Nesters,
Federated Cooperatives Limited and Safeway Operations – Sobeys Inc.
in reaching their sustainable seafood commitments. SeaChoice also
works directly with fisheries striving to operate using sustainable
Formed in 2006, SeaChoice is a national program that provides
science-based sustainability assessments of seafood and helps
Canadian businesses and consumers make sustainable seafood choices.
SeaChoice is a joint initiative of the Canadian Parks and Wilderness
Society, David Suzuki Foundation, Ecology Action Centre, and Living
Oceans Society. Working in collaboration with the Monterey Bay
Aquarium's acclaimed Seafood Watch program, SeaChoice undertakes
science-based assessments, provides informative resources for
consumers, and supports businesses through collaborative
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