Monday, August 11, 2014

BIA News

Party in the Park Returns

Sponsorships available for final two park bashes August 15 and 22

Released by Kyle Williams, DCBIA


Chilliwack BIA executive director Kyle Williams and staff Heidi Bannerman at the Party in the Park.


n Friday, August 15, Party in the Park returns from a 3 week break to finish the summer off with back-to-back Parties. Thousands of people will be on the streets of the Five Corners, Wellington and Mill Street area, and we are hoping that local merchants will do their best to take advantage of the extra exposure.

The ultimate goal of events such as this is to draw people into downtown and create an experience for them so that they come back again. Not all businesses will have the same measure of success in terms of evening sales, but if local merchants can squeeze a handful of new customers from it, then the Party has served its purpose.

If your business can offer visitors a good experience, even if you cannot be open Friday night, they are much more likely to come back and visit your store at a later date. Enhanced window displays or creative signage / promotions can be very effective ways to promote yourself to the people attending the Party.

If you are interested in getting even more promotion at the Party itself, we still have exclusive opportunities for BIA merchants to sponsor individual entertainment acts. Get some shout outs for your business from the stage or even get up yourself to introduce the band! We have $50 and $100 spots available for August 15 & 22, plus both of our $250 headline acts on our big finale night! CLICK HERE for more details.

Among others, the August 15 entertainment lineup includes Amanda Thate, presented by Little Village Shoe Boutique, The Nikki Werner Band, presented by Voila Lash Lounge, and our headline act The Lounge Hounds, sponsored by Sticky's Candy Chilliwack Downtown. We are still looking for a sponsor for our first featured act of the night, Barefoot.

If you want to be involved in a bigger way, we do have sponsorship opportunities on some of our popular activities and table areas (including a bouncy castle!) starting at $250 per night.

We also have our Farmers Night "theme sponsorship" still available for August 15 for $500. Theme night sponsorship includes recognition on a print advertisement, some love on social media, and lots of call outs and opportunities from the stage. Contact ME for more information about sponsorship opportunities.

 Let's do our best to make the final downtown Parties of the summer a great experience for everyone. Have fun!


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