Friday, April 25, 2014
Getting More From Banks
Poll shows onus on financial institutions to help people
Released by Tashon Ziara, Prospera Credit Union, Abbotsford
Prospera Credit Union on Vedder Rd. in Chilliwack. Image courtesy of Google.
ixty per cent of Canadians state that their current level of debt does not allow them to save as much as they would like, with 31 per cent of Canadians unable to save any money at all, a recent study by a group of Canadian credit unions has found.
The findings of the study have spurred a group of credit unions to call on their industry peers, banks and other financial institutions to do more to help Canadians and their families save and grow their money.
Seeing a need to address the culture of growing debt in Canada, Credit Union Atlantic in Nova Scotia, Innovation in Saskatchewan, and Coast Capital, Prospera and Sunshine Coast in BC came together this year to begin strengthening financial literacy among Canadians, especially among youth.
“We all know that children learn by example, but it’s difficult to help your children develop good savings habits when you‘ve got so much debt you can barely make it from one paycheque to the next,” says Bruce Howell, President and Chief Executive Officer, Prospera Credit Union. “As credit unions, we’re dedicated to the financial well-being of our members and what’s become increasingly clear to us in recent years is that financial institutions need to do more to educate Canadians to help them get out of debt and make smarter financial choices.”
The credit unions’ study looking at the financial behaviors of Canadians, finds that while more than 68 per cent of Canadians believe the income earners in their household exhibit good savings habits, this doesn’t necessarily mean that they can find ways to save each month. In fact, half of Canadians are unable to put money into a savings account each month and according to Statistics Canada the average Canadian household owes $1.63 for every dollar in disposable income earned.
“Canadians recognize how vital it is to develop good financial behaviours at an early age, and expect their financial institutions to be doing more to help them inspire their children to save and understand how to manage money wisely. By putting our members’ needs at the centre of everything we do, we are committed to developing products and services that bring value to the meaning of credit union membership," said Tracy Redies, President and Chief Executive Officer, Coast Capital in a release on Thursday.
Canadian parents recognize that instilling the value of savings at an early age is important with 86 per cent of parents wishing financial institutions would take a more pro-active role in educating youth in Canada about savings and debt. Overall, 73 per cent of Canadians agree financial institutions have a responsibility to help Canadians improve their financial future.
The poll was carried out by Ispos Reid on behalf of a number of Canadian credit unions and interviewed 1,527 Canadian adults, including 431 parents, from coast to coast from March 19 to 26, 2014. The survey is considered accurate to within +/- 2.9 percentage points had all Canadian adults been polled and within +/- 5.4 percentage points had all Canadian parents been surveyed.
Other Key Findings
Youth and Savings
Role of Financial Institutions
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