Wednesday, Nov 1, 2017
Backbone of Chilliwack
Salvation Army collecting winter clothes
equals lower bills
Brian Coombs. pres. CEPCO
Chilliwack Economic Partners Corporation (CEPCO) has launched a new
marketing program to showcase the city of Chilliwack as a great place to
live, work and invest.
Built around the
tagline, ‘Better for Business, Better for Life’, this community brand is
meant to convey a powerful but simple message about Chilliwack. With so many
characteristics that can describe Chilliwack, the CEPCO team wanted to
capture a strong statement that would reflect the passion that many
Chilliwack residents feel about their community.
“We wanted to avoid having a tagline with a narrow description of
Chilliwack,” said Brian Coombes, CEPCO President. “Moving forward, our
marketing efforts will build on this brand to showcase the many reasons why
Chilliwack is better for business and better for life,” added Coombes.
CEPCO has recently launched two new Chilliwack websites to serve as the
foundation for their community marketing program. Following the brand theme,
both www.businessinchilliwack.com and www.lifeinchilliwack.com are now live
online. These websites will serve as a comprehensive source of community
information for attracting business investment, as well as new residents and
workforce for local businesses.
Both websites feature short video testimonials or success stories from local
residents. These videos highlight why Chilliwack is a great place for
business and life, and bring a personal connection to the new community
brand. With more to come, these video testimonials will be an ongoing source
of new content for the websites and social media.
“This marketing project has been a collaboration with many different local
companies that have provided video, design, and photography services,” said
Netty Tam, CEPCO Manager of Business Development. “With their help we have
been able to showcase Chilliwack in a memorable and inviting way.”
Finding the best way to deliver a large amount of content, without
detracting from the overall site design can be challenging. These new
websites have been designed to act as a portal for community information
that provide a balance between site content, relevant links, and quality
visuals that will help promote Chilliwack.
It would seem that the message of better for business and better for life is
already resonating true, with more and more people discovering the quality
of life and diverse real estate options available in Chilliwack. This past
year has seen significant growth in the community. Housing starts are on
track to surpass 900 units in 2017. Building permit values are setting
records, with August of this year having the highest total ever for one
month at $87.7 million, surpassing the combined total for all of 2013.
Economic Partners Corporation is a proactive,
business-oriented organization responsible for the City of
Chilliwack’s economic growth and marketing through a
made-in-Chilliwack economic strategy. Our mission is to empower the
stakeholders and residents of Chilliwack to achieve their own
economic growth and community development for the betterment of all
the residents and to enhance the quality of life that is unique to
site selection resources, demographic and labour force data,
community information and orientations, and project development
assistance. We also serve as a resource facilitating introductions
to the business community and the City of Chilliwack, and provide
contacts and information on zoning, building permits, development
cost charges, engineering and infrastructure.
Our mandate is
to attract and facilitate economic growth. We welcome the
opportunity to provide you with confidential and professional
investment analysis assistance. We invite you to contact us to learn
more about why Chilliwack is better for business and better for
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