Tuesday November 23, 2010

Feature Story

The Sugar Plums Are Dancing In Whoville

BIA's Win the Window draw features a truckload of gifts one lucky shopper will win on Dec. 20

Craig Hill/Voice         

  

Some of the wonderful gifts donated by local business and now on display at Salish Plaza for the  Win the Window contest ending Dec 18.

 

here was a time in Vancouver when a popular holiday season tradition had families lining up and down Hastings and Abbott for the chance to peer in wide-eyed wonderment at an array of animated elves and reindeer behind the frosted panes of the long gone Woodward's store. Enchantment and sibilant dreams played out in a blur of smiling faces for decades on that historic corner.

In those days people who worked dolling up mannequins and decorating storefronts were called Window Dressers and they were stars. Now they're called set designers and they work with stars.

On a snowy Thursday evening last week in Whoville, a modern day Christmas window scene was unfolding at Salish Plaza as kids excitedly tore off gift wrap covering two big storefront windows to reveal a truckload of goodies that one lucky person will win Dec. 20.

 

The Business Improvement Association's inspired new Win the Window contest has 35 local merchants involved who have donated $9000 in items ranging from clothing to cuisinarts. There is even a sofa and fireplace up for grabs.                                                

                                                             Seasonal music by singer Desmond Devnich. The two Salish Plaza storefront windows holding the prizes were designed and created by a unique Chilliwack business called Scene Setters. The company, owned by Glen and Dawn Lloyd, donated over 100-hours of their time and materials for the windows.

 

Glen Lloyd told Voice that window dressing is a relatively new element of their business but they've been working in the movie industry for 15 or 20-years and although challenging, it's not something the company couldn't handle and he was right the results were stunning.

Dawn and Glen Lloyd with the kids at Salish Plaza Thursday.

 

"Vancouver is where we started out and with the family and whatnot we moved out here and made Chilliwack our home but the whole movie and set-building stuff is something that's always with us," said Lloyd.

The creative duo split the windows into indoor and outdoor scenes.

"We basically built a window box here with a stage and a wall and then dressed it as a room in your house," he said. "One is the inside of the house with the interior gifts and the other side is the outside of the house with the yard and outdoor gifts."

The Lloyds moved from Vancouver to Chilliwack 7-years ago saying they're a very unique business to the area.

"I don't think we really have competition, not in Chilliwack, maybe not in the Fraser Valley," he said with a wide smile.

To be eligible to win just pick up an entry form at any participating downtown business (see list below), fill it out and drop the completed entry form into an entry box at select locations downtown.

A limit one entry form per household per participating business but the more you visit the selected businesses the more chances you have to win it all. Contestants must be 19 years of age or older to enter. The deadline is Dec. 18.

The grand prize winner will be selected by a random draw from all entries on December 20. Subsidiary prizes will also be drawn from the remaining entries once the grand prize winner has been determined. No individual may be awarded more than one prize. Prizes have no cash value and must be accepted as awarded.

For more information visit: www.downtownchilliwack.com

For the nostalgic folks check out the video new home of the Woodwards window display wow on display at Canada Place.

www.youtube.com/watch?v=z6Qz4uUOjFU

See a list of participating merchants below and also the photo gallery from the unveiling.

Copyright (c) 2010 The Valley Voice

 

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