Tuesday, February 26, 2013
The Philanthropic Penny
Salvation Army launches penny drive
Released by Andrew Burditt, the Salvation Army, Ontario
he Salvation Army announced today that it will collect discontinued pennies through the launch of its Penny Drive to help people in need across Canada. The public can donate their pennies to any one of the 120 participating Salvation Army thrift stores.
"With the end of the penny comes an opportunity to give back and provide hope and dignity for people in need," says Graham Moore, Territorial Secretary for Public Relations and Development for The Salvation Army in Canada and Bermuda. "A single penny may be seen as worthless, but we see value that can change lives."
With approximately 35 billion pennies currently in circulation in Canada, each penny donated to The Salvation Army can add up to make a difference for local communities. Pennies will help The Salvation Army continue providing feeding assistance, shelter and other social services to Canada's most vulnerable citizens.
"The pennies don't even need to be rolled," says John Kershaw, Managing Director for The Salvation Army's National Recycling Operations. "You can bring them in bulk and we'll take care of the rest."
The Salvation Army's Penny Drive was developed by the organization in response to the federal government's decision to take the coin out of circulation, and the penny's final distribution on February 4th. Salvation Army thrift stores participating in the campaign will accept pennies over the next few months. In order to locate a penny donation site at one of our participating thrift stores, visit: www.SalvationArmy.ca
As the largest non-governmental direct provider of social services in Canada, The Salvation Army provides aid to more than 1.8 million people each year. With your donation of pennies, you can help make the difference between someone receiving a warm meal or going hungry, sleeping outside in the cold or having a warm night of sleep indoors.
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