Sunday, Dec 17, 2017
Not a Grinch in Sight
Abbotsford Winter Jubilee saw record
Tanis Sullivan, TS
Kids had fun with Santa
during the outdoor Winter Jubilee celebration and tree-lighting in
espite the rain, the 28th annual Winter
Jubilee tree lighting and Christmas fair attracted record crowds to
Downtown Abbotsford on December 2 from 5-9pm. More than 6,000 attendees
packed the streets of Essendene and Montrose Avenues to kick off the
holidays during Abbotsford's popular free outdoor Christmas celebration.
annual event has seen a significant spike in traffic over the years due
to event improvements, new Downtown merchants, and a growing population
of community-minded residents.
In 2016 the annual tree lighting
evolved into the "Winter Jubilee" as it's known now, and was
expanded to include more live entertainment, Christmas markets,
photos with Mr. & Mrs. Claus, a beer garden and other festive
activities for families.
New in 2017 was the addition of a
second stage, pony rides, bounce castle, face painting, balloon
twisting and appearances by Christmas characters like Frosty the
Snowman, The Grinch, Olaf, elves and Santa's reindeer; plus more
food trucks and vendors, and a larger craft beer and wine garden.
"We were delighted to be able to host this event again this year and
are thrilled by the community's enthusiasm for this annual holiday
celebration," said Dave Algra, President of the Downtown Abbotsford
Business Association. "We're already looking forward to next year's
Winter Jubilee on December 1, 2018 and hope to be able to add a few
The 2017 Winter Jubilee attendees enjoyed live entertainment
on two stages, a craft beer and wine garden, children’s activities,
pictures with Santa, three Christmas markets, Christmas carollers,
food trucks, pony rides, fireworks and the arrival of Santa and Mrs.
Claus with a short parade, led by the Abbotsford Police Department
and the 861 Silverfox Air cadets.
The 2017 Winter Jubilee was once again hosted by the Downtown
Abbotsford Business Association in collaboration with many new
community partners, including presenting sponsors - Tourism
Abbotsford, Upper Montrose and Coast Capital Savings and community
partners - City of Abbotsford, RBC Royal Bank, Algra Brothers,
Spruce Collective, Aldergrove Credit Union, Prospera Credit Union,
Envision Financial, A & D Music, Vancity, The Abbotsford News,
Abbotsford Arts Council, Infinity Properties, The Abbotsford Tulip
Festival, Home Depot, Ledgeview Christmas Tree Farms, Xtreme Talent,
Tracycakes Bakery Cafe, Fraser Valley Cedars, Canadian Tire, Save On
Foods Sumas Way, Abbotsford Kiwanis Foundation, Abbotsford Minute
Man Press and Dynamic Dance.
For more information visit
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